But Why Lotus Biscoff is Called Biscoff?
There is no biscuit other than Lotus Biscoff which is as widely used in various confectionaries today. Either at a Bakery or at the nearby Ice cream shop you are most likely to find a Lotus Biscoff flavour- cheesecake, milk shake, ice cream- the list goes on. But have you ever wondered how Lotus Biscoff came into existence? Today we'll uncover the sweet mystery behind Lotus Biscoff – that delicious caramelized biscuit that has captured the hearts (and taste buds) of many around the world. So, why exactly is it called Biscoff? Let's find out!
The Founding Story
To understand the name, we have to go back to the roots of Lotus Biscoff. The story begins in 1932 in Lembeke, Belgium, where the Lotus Bakeries was founded by the Boone brothers. Originally, the company specialized in making ‘speculoos’, a traditional spiced biscuit enjoyed during the festive season in Belgium and the Netherlands.
The Birth of Biscoff
In the 1950s, Lotus Bakeries introduced a new creation – a caramelized version of the speculoos biscuit. This crunchy, caramelized delight quickly gained popularity and became known as "Biscoff," a combination of "biscuit" and "coffee." The name hinted at its perfect pairing with a cup of coffee, making it a beloved treat during coffee breaks and beyond.
Innovation and Progress
Over the years, Lotus Bakeries continued to innovate and expand its product offerings. It introduced Waffles, Gingerbread, Spread, Ice cream, Sandwich cookies and more. It became a versatile ingredient, perfect for spreading on toast, dipping fruit, or even baking into desserts.
Lotus Today
Today, Lotus Bakeries is a global brand, with its products available in over 80 countries. Despite its international success, the company remains true to its roots, using the same traditional recipes and high-quality ingredients that have been passed down through generations.
So Let’s Conclude?
The name "Biscoff" is not just a catchy moniker – it's a testament to the rich history and delicious flavor of this iconic biscuit. From its humble beginnings in a Belgian bakery to its status as a global sensation, Lotus Biscoff has truly earned its place in the spotlight.
That's all for this edition of But Why But How. I hope you enjoyed uncovering the story behind Lotus Biscoff.
Until next time, #StayCurious
Alan Sam
I’ve started a new series called #100daysofquizzing on LinkedIn where I post one quirky quiz question a day. If you are interested in quizzing do check it out and follow me on LinkedIn! www.linkedin.com/in/alan-sam-thomas
In Belgium, they are not, nor have they ever been called “Biscoff”, they are marketed as speculoos.